I build companies and help other founders do the same. Today my focus is applying frontier AI to real problems in the consumer space.
Continuous learning for brands. AI runs the customer conversations and shows the evidence behind every finding.
The post-purchase pixel for physical commerce. QR-linked experiences that turn retail purchases into direct customer relationships.
Verification for AI-generated work, checked against independent sources.
AI memory for a company. Email, Slack, documents, meetings and CRM in one record a team can query.
Based in Toronto. Twenty years bringing new technology to market, with six years at Google and three exits along the way.
I’m building tellberry so brands can learn directly from customers before making their next product decision. A brand brings a question and its audience. tellberry’s AI runs each conversation and follows up on what the person actually said. Each finding comes with the customer quotes behind it. The goal is for each study to inform what the team tests next.
A buyer answers in her own words. The next question picks up what she said.
I co-founded Jellybean, the post-purchase pixel for physical commerce. A scan opens a QR-linked digital experience where customers register what they bought or unlock video, rewards or the rest of a collection. The brand gets a direct, permissioned relationship with people who bought through retail, and a way to stay in touch.
Programs with Crocs, Spin Master, Care Bears, Sony Music, Interscope Records and Fortnite span millions of physical products. We’re now building AI on that data: insight extraction, analytics and program management, with a patent application filed on AI-driven post-purchase insight extraction.
Every unit carries an ID. A scan registers the product and unlocks the experience. The brand gets a first-party record it can ask questions of. Illustrative. jellybean.xyz
Blended across selected Jellybean deployments.
lenz checks factual claims in AI-written work against independent sources and shows the evidence behind its verdicts. I work with the team on who to sell to and how to reach them.
Each claim in a draft is checked against independent sources, with a verdict for each.
Connects email, Slack, documents, meetings and CRM into one permissioned record a team can query: what changed this week, what was promised to a customer, why a decision was made. I conceived it and lead its development; it runs across my companies.
The biggest decisions a brand makes get the least customer evidence.
I’ve always been curious about how things work and drawn to building things of my own.
My early career took me through Singapore, Brussels and New York, with roles in finance, strategy and consulting at Standard Chartered and Arthur D. Little. I moved into technology and e-commerce with Stylehopper, which I grew into one of Canada’s largest fashion flash-sale sites, securing partnerships with Virgin Mobile Canada and other brands before selling the business.
I then spent six years at Google, working with retailers including Amazon, Walmart and Target on how digital media influences real-world behaviour, from online discovery to in-store purchases. Google was also where I met my wife and co-founder, Natalie Rebot, a software engineer.
We went on to build Moonlite, a smartphone storybook projector that sold millions of units, and Baby Dream Machine, an infant-sleep product. Moonlite was licensed by Spin Master and later acquired. Kids2 acquired Baby Dream Machine’s assets.
I also co-founded TOYMAK3RS, a product innovation and manufacturing studio, leading programs for brands including Crocs, adidas and Netflix. I stepped back from day-to-day operations in 2024 and remain co-founder and executive chair.
Building consumer products put us on the other side of the table. We experienced firsthand how difficult it can be to hear from the people buying your products and stay connected after the sale.
Those experiences led to Jellybean, which helps brands build direct relationships with product owners, and tellberry, which makes in-depth consumer research accessible on demand, with each study building on the last.
I work with founders on product, partnerships and getting new products to market. I’m open to advisory work and hands-on operating roles in applied AI.